So, my beloved big sister just told me that she's doing direct sales these days. Actually, she's been doing it for months, but didn't want to tell me. It amazes me how often this is true. In my coaching practice, I meet many direct sales folks, and I love working with them. Every industry - from janitors to pastors - has its sharks, but the direct sales representatives I know and work with are motivated by the desire to help others while living the life of their dreams. Who can argue with that? The difficulty arises when they decide that they must focus on the sale, rather than their genuine caring for the client, because they don't know how to communicate both at the same time. That's easily fixed!
The next time you catch yourself saying "I hate salesmen," or "I'm no salesman," stop and think about why that is. No matter what your initial thoughts on the subject are, I guarantee that the basic underlying principle is a concern that they don't care about you as a person, just your money. And for 9 out of 10 salespeople, nothing could be farther from the truth.
We must all sell at one point or another in our lives. Let's learn to do it compassionately, with skill and confidence, so that life is better for us AND for our clients!
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